DIVERGENT PRIVACY POLICY

Welcome to DIVERGENT! We prioritize your privacy and are dedicated to safeguarding your personal information. This notice outlines how we collect, use, and share your data. We gather various types of data, including personal information that can identify an individual (“Personal Information”), to deliver our products and services to you. When we collect Personal Information, we adhere to this Privacy Notice, which provides detailed information on how we manage the data we collect.

When you visit and/or create an account at www.divergent.ma (the “Website”) you confirm that you have read and understood this Privacy Policy.

Title

Updated July 2025

1. WHAT DO WE COLLECT ?

2. PERSONAL DATA USAGE:

3. DATA RETENTION:

4. DISCLOSURE OF INFORMATION :

5. WE OWE IT TO YOU:

6. PERSONAL DATA TRANSFER:

7. COOKIES & TRACKING:

8. THIRD PARTY WEBSITES:

9. CONTACT US:

10. Complaints

1. what do we collect ?

Provided by you: When you create an account, make a purchase, or contact us, we collect identifiers such as your name, email, and phone number, along with transaction and communication details. We may also gather information about your purchases, website activity, contact details, and interactions with us on social media. Additionally, if you participate in contests or promotions, we collect the registration information you provide.

Automatic data : Through technologies like cookies and log files, we gather data about your device and online activity, including IP address, browsing history, location, call recordings, and interactions with our website, social media, and ads.

From third parties: We may receive information from our business partners, service providers, and public sources.

2. personal data usage:

We use your personal information for the following purposes:

  • Managing your account, processing orders, and providing customer support.
  • Improving and securing our website, products, and services.
  • Sending you updates, promotional materials, and personalized offers.
  • Ensuring compliance with legal obligations and protecting against fraud.

3. data retention:

We retain your personal information for as long as necessary to fulfill the purposes outlined in this notice and to comply with legal obligations.

4. disclosure of information :

We will not sell, hire, lease or rent your Personal Information to any third party without notifying you and/or obtaining your consent where required by applicable law, except as expressly set forth in this section. Where you have given your consent for us to use your information in a particular way, but later change your mind, you must contact us as set forth in the Contact Us section of this Privacy Notice in order to revoke such consent. You may also object to the receipt of marketing materials by clicking on the unsubscribe link included in such correspondence and indicating your preference in our preference center.

We may share your personal information with:

  • Service providers, including WOOCOMMERCE connected web applications, who assist us in operating our business, such as payment processors and marketing agencies.
  • Business partners for joint marketing efforts and other collaborations.
  • Analytics and search engine providers to improve SEO of the website and similar services.
  • Law enforcement or government authorities when required by law or to protect our rights.

We will also disclose your Personal Information to third parties:

  • In the event we sell or buy any businesses or assets, in which case we may disclose your Personal Information to the prospective seller or buyer of such businesses or assets;
  • If DIVERGENT, or substantially all of its assets, is acquired by a third party, in which case information held by it about its customers, prospective customers, and partners will be one of the transferred assets;
  • If DIVERGENT is under a duty to disclose or share your Personal Information in order to comply with any legal obligation or any lawful request from government or law enforcement officials, and as may be required to meet national security or law enforcement requirements, or prevent illegal activity;
  • In order to enforce or apply DIVERGENT’s terms and conditions or any other agreement, or to respond to any claims, to protect our rights or the rights of a third party, to protect the safety of any person or to prevent any illegal activity; or
  • To protect the rights, property or safety of DIVERGENT, our customers or other persons. This may include exchanging information with other organizations for the purposes of fraud protection and credit risk reduction.
  • When we have your consent or direction to do so.

5. we owe it to you:

Depending on applicable laws, you may have the right to:

  • Access and receive a copy of your personal information.
  • Update or correct your personal information.
  • Delete your personal information under certain circumstances.
  • Object to the processing of your personal information or restrict its use.

You can exercise these rights by contacting us using the details provided in the Contact Us section below.

6. personal data transfer:

With respect to Personal Information transferred outside the African Economic Area, we will process Personal Information in accordance with applicable privacy laws by implementing appropriate safeguards.

DIVERGENT is self-certified under the Data Privacy Framework (DPF) and the Moroccan Data Privacy Frameworks. When we transfer Personal Information to a third party, we take reasonable and appropriate steps to ensure the third-party processes Personal Information for limited and specified purposes and in a manner consistent with our DPF obligations. Where the transfer is to a third-party agent acting on our behalf, we may be liable if such third parties fail to meet those obligations.

7. cookies & tracking:

Cookies are small data files that are stored on your computer that allow us and our third-party partners and providers to collect certain information about your interactions with our email communications, websites and other online services. We and our third-party partners and providers may also use other related technologies to collect this information, such as web beacons, pixels, embedded scripts, location-identifying technologies and logging technologies (collectively, “cookies”).

To view the types of cookies DIVERGENT uses on the Website, click here. For information about opting out of targeted advertising, please see the “we owe it to you” section above.

8. third party websites:

Our website may contain links to third-party websites. This privacy notice applies only to our website, and we are not responsible for the privacy practices of third parties. Please review their privacy policies before providing any personal information


 

9. contact us:

If you have any questions, concerns, or requests regarding this privacy notice or our privacy practices, please contact us:

  • Email: support@divergentwear.com
  • Phone: +212 6 69 66 62 75

Thank you for trusting DIVERGENT with your personal information. We are committed to protecting your privacy and providing you with a positive experience